![]() These negative outcomes usually occur when the receiving server initially accepts a message for delivery, and then applies additional filtering afterwards. While most legitimate email should be delivered to the intended inbox, the receiving server can send your message directly to a spam/junk folder, or in rare cases, they might choose to simply drop the message (delete it). ![]() In these situations, SendGrid is only notified of the email acceptance, and thus posts the Delivered event, with no insight into any filtering that is applied. Sender Authentication and Good Email PracticesĪny additional SendGrid events for your email message would be triggered by recipient engagement (i.e. It is definitely frustrating when your mail ends up outside of your recipient's primary inbox. There are many reasons why mail might be sorted outside of the inbox. Inbox service providers (ISPs) will check for the reputation of your sending domain. If the recipients have reacted well to mail from a particular domain, then email from that domain will most likely land in the inbox. On the other hand, a good email sent from a domain with an uncertain reputation would most likely land in spam or elsewhere.
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